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- Philosophy

- Made of Scotland

- Our Story 

- The name 

- Transparency

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HAAR's purpose is to build a brand of trust; operating with complete transparency to develop functional, aesthetically beautiful, ethically and sustainably made contemporary menswear which is built to withstand the test of time through excellent workmanship and by only using the highest quality materials. 

Made of Scotland

Made of 

A HAAR garment is hand crafted in Scotland with care and attention. 


We are passionate about championing local mills, makers, suppliers and businesses in order to retain a pure artisanal honesty and help support and rejuvenate the UK manufacturing industry which is on the verge of being lost to a mass-produced fashion industry. 


Our garments are inspired by the varied and symbolic landscape and the culture which surrounds us. From the rolling heather-covered hills, lonely mountain ranges and rugged coastlines, to the rich, multi-layered history which lies in the land, castles, towns and the people who live there.

Our Story

Our story. 

Founded in October 2016 with very limited funds and no outside investment, HAAR set out with one main self-imposed constraint; to manufacture locally in order to have control over the entire process from concept to completion ensuring the highest quality product.


We launched our first collection in October 2018 and have since continued to build the brand slowly and organically. Today, HAAR is an agile, independent company owned and run by husband and wife duo, Darren and Jessica Seymour who work alongside some of the most talented makers, craftspeople, artisans, mills and factories who share our values and beliefs.


Our backgrounds lie in the creative and menswear industries and HAAR is the realisation of a dream to run a successful small business which puts quality and ethics at the fore of all operations. We continue to develop the brand which reflects our fundamental core values that remain close to o